
Daksha Desai
Managing Director
Daksha is a Qualitative Research Specialist, with a penchant for numbers. She has a business degree, but is passionate about humanities. She started her career in investment banking but discovered her love for Qualitative Research early on.
A career spanning over 20 years has taken her from Mumbai, to Dubai to London and she now lives in Singapore. She is a well heeled traveler and a wanderer at heart with an insatiable curiosity.
Her diverse experience has enriched her appreciation of cultures and shaped her unique perspective. Her wide sectoral and global experience enables her to bring a differentiated viewpoint to the table.
Having led projects with local, regional and global reach, she has a well–honed strategic orientation. Her greatest joy stems from nurturing brands and people to grow to their fullest potential.

Daksha Desai
Managing Director
Daksha is a Qualitative Research Specialist, with a penchant for numbers. She has a business degree, but is passionate about humanities. She started her career in investment banking but discovered her love for Qualitative Research early on.
A career spanning over 20 years has taken her from Mumbai, to Dubai to London and she now lives in Singapore. She is a well heeled traveler and a wanderer at heart with an insatiable curiosity.
Her diverse experience has enriched her appreciation of cultures and shaped her unique perspective. Her wide sectoral and global experience enables her to bring a differentiated viewpoint to the table.
Having led projects with local, regional and global reach, she has a well–honed strategic orientation. Her greatest joy stems from nurturing brands and people to grow to their fullest potential.
Experience and Expertise
Over the last 20+ years, our founder has worked with leading MNCs and local/regional companies in the field of
- Food and Food services
- Beverages – CSDs, juices etc.
- Personal Care
- Financial services
- Healthcare
Experience and Expertise
Over the last 20+ years, our founder has worked with leading MNCs and local/regional companies in the field of
- Asia – India, China, Japan, Korea, Bangladesh, Indonesia, Thailand, Philippines, Vietnam, Singapore, Malaysia
- Middle East, Africa – UAE, KSA, Iran, Egypt, Oman, Turkey, Lebanon, Jordan, Syria, Yemen, Sudan, Libya Morocco, Senegal, South Africa
- Europe – UK, Germany, Italy, Spain, Poland,
- Americas – US, Brazil, Mexico