A new market could either be a new geography or a demographic. Our view on effectively designing a qualitative study to feed into a market entry strategy is to focus on developing a cultural perspective, deeper understanding of consumer motivations and bringing consumers to life. With the experience of working across different types of markets around the world and in different categories, we can provide a unique perspective on such studies.
If your company is looking to expand into Emerging Markets, we also help you identify strategic partners and distributors in Asia Pacific, Middle East, Latin America, Central and Eastern Europe and Russia.
Whereas if you are an Emerging Markets brand, we can help you identify the right partners and business models in Europe and North America.